![]() The release became more of an event rather than just another album on the shelf. ![]() The key features to this campaign were strategic partnerships and media coverage. Let’s recap the blueprint to the marketing campaign that resulted in successful results. Carter goes platinum selling nearly 1.3 million copies. The second week of sales resulted in 301,000 copies being sold dominating the Billboard #1 spot for two weeks straight. The achievement help Jay-Z pass Elvis Presley to become the second artist with more number 1 albums in the 50 year history of the Billboard 200. Despite the album being leaked on the internet prior to its official release, The Blueprint 3 sold 476,000 copies in its first week of sales. The success of The Blueprint 3 album is highly credited to the marketing campaign behind it and to Jay-Z’s loyal fan base.
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